
**Unlocking the Power of High-Performing Real Estate Agents with Movoto Advantage**
As the real estate market continues to evolve, innovative solutions are emerging to connect top-performing agents with motivated buyers and sellers. In a bold move, Lower acquired Movoto in 2025, paving the way for the launch of Movoto Advantage, a limited-access subscription program designed specifically for high-performing solo agents.
**A Vision Realized**
John Berkowitz, former Movoto CEO and current president of real estate at Lower, first outlined this vision to HousingWire last year. The goal was simple yet ambitious: leverage Lower’s network to connect more consumers with top local real estate agents and mortgage professionals. With the launch of Movoto Advantage, it appears that vision is now a reality.
**The Power of Certainty**
At its core, Movoto Advantage provides agents with certainty in a fast-paced sales cycle. By connecting them directly with motivated buyers and sellers through warm live transfers, agents can focus on what they do best: delivering exceptional service to their clients. This program operates within Lower’s Movoto real estate marketplace, initially rolling out to independent agents who rank near the top in their markets by transaction volume and have a history of closing deals, strong client …








