**Unlocking the Power of High-Performing Real Estate Agents with Movoto Advantage**
As the real estate market continues to evolve, innovative solutions are emerging to connect top-performing agents with motivated buyers and sellers. In a bold move, Lower acquired Movoto in 2025, paving the way for the launch of Movoto Advantage, a limited-access subscription program designed specifically for high-performing solo agents.
**A Vision Realized**
John Berkowitz, former Movoto CEO and current president of real estate at Lower, first outlined this vision to HousingWire last year. The goal was simple yet ambitious: leverage Lower’s network to connect more consumers with top local real estate agents and mortgage professionals. With the launch of Movoto Advantage, it appears that vision is now a reality.
**The Power of Certainty**
At its core, Movoto Advantage provides agents with certainty in a fast-paced sales cycle. By connecting them directly with motivated buyers and sellers through warm live transfers, agents can focus on what they do best: delivering exceptional service to their clients. This program operates within Lower’s Movoto real estate marketplace, initially rolling out to independent agents who rank near the top in their markets by transaction volume and have a history of closing deals, strong client service, and consistent responsiveness.
**A Vetting Process for Agents**
To ensure that only high-performing agents participate in the program, Lower has implemented a rigorous vetting process. This involves evaluating historical transactions and volume, as well as response rates to guarantee that participating agents are consistently successful in their markets.
**What Sets Movoto Advantage Apart?**
In a crowded market of referral and lead generation platforms, what sets Movoto Advantage apart is its commitment to providing agents with consistency of introductions. By limiting the number of participating agents, Lower ensures that each agent receives a steady stream of qualified leads, allowing them to plan and build their business around it.
**The Mortgage Component: A Game-Changer**
The integration of mortgages into the Movoto Advantage program is another key differentiator. By pairing consumers with local loan officers through Lower Connect, agents can offer fast preapprovals and support throughout the closing process. This not only simplifies the mortgage process for consumers but also enables agents to reduce their costs in a regulatory compliant way.
**A North Star: Fostering Connections**
Throughout the chaos that has engulfed the real estate portal and referral service space in recent years, Movoto has remained focused on its core mission: providing accurate data and knowledgeable professionals to consumers. By appreciating the role that agents play in transactions and providing them with the tools they need to serve those consumers even better, Lower is poised to continue innovating and listening to its customers.
**A Year from Now**
As we look ahead to a year from now, Berkowitz envisions a future where Movoto Advantage continues to integrate the consumer, agent, and LO. He predicts that more products will emerge around these same themes, providing upfront value to consumers while earning their trust. As the real estate landscape continues to evolve, one thing is clear: Movoto Advantage is poised to revolutionize the way high-performing agents connect with motivated buyers and sellers.
**Conclusion**
In a rapidly changing market, innovative solutions like Movoto Advantage are crucial for success. By providing top-performing agents with certainty, consistency, and access to local mortgage professionals, Lower is empowering them to build stronger relationships with their clients. As the real estate landscape continues to shift, one thing is certain: Movoto Advantage will be a key player in shaping the future of the industry.
